The Journey to Enhancing Our Brand Visibility

What we are both coming to realise is that building a brand feels like an ongoing evolution, especially in a creative field like interior design. With each step you reflect and are constantly making improvements and changes. We face our share of challenges along the way, like trying to get our name out there without changing our philosophy. But as we keep the conversation going there are a few things we are learning along the way.

At the start, creating a distinctive brand identity was one of the most challenging yet rewarding parts of the journey. It’s not just about having a logo or a colour scheme that looks good; it’s about reflecting our design ethos in every aspect of the brand. How do we want to be seen? What’s our style, and how can I communicate that clearly to clients? From refining the colours on our website and branding, to the tone of our message, it was all about finding a visual language that was truly Inuti. And, of course, consistency is key.

Digital platforms are both necessary and time-consuming. On one hand, social media, is a place to showcase your work and your professionalism, whilst connecting with a wider audience. But on the other, it can feel overwhelming, trying to juggle all the different platforms and figuring out how to stay relevant!  It’s knowing that consistency is key. People want to see more than just pictures—things like design tips, behind-the-scenes peeks, and even personal stories about our creative process—have resonated more with people than we expected. We have also created our journal space on our website, which not only keep the website fresh but helps with those pesky Google rankings! It could also mean potential new clients being able to reach us.

Networking has always been something I’ve personally struggled with, but I’ve come to realise it’s absolutely crucial. Early on, I felt awkward about reaching out, especially to other professionals. I thought, “What could I possibly offer them?” But over time, I’ve learned that the value of building relationships in the industry can’t be overstated. Whether it’s attending events, joining design groups, or simply striking up conversations at local meetups, I began to see that those connections—small or large—could lead to partnerships, collaborations, or even referrals. Every connection matters.

An area we want to develop more is knowledge sharing. We want to offer value beyond just our services. Sharing knowledge with design guides, offering tips on space planning, and sharing our thoughts on latest design trends not only helps clients and industry partners but can position you as an expert in your field. It’s amazing how something as simple as sharing what you know can build trust and credibility with potential clients.

Lastly, and probably most importantly, we are learning the value of investing in growth.

The interior design world is always evolving, and if we want to stay ahead, we need to be constantly learning and improving. From attending workshops and design courses to keeping up with the latest trends, investing in skills and new software is an investment into the business. It also keeps our knowledge fresh and in turn we can offer the best possible service to our clients.

So, there have been and still are challenges to our brand journey —but we have a clearer focus on what works and what doesn’t, and if it doesn’t, we can evolve.

Gemma and Michelle x