Luxury Student Housing: Meeting the Needs of Today’s Students
- Gemma
- Jun 12
- 2 min read
Student accommodation has been changing in recent times. These days, students, especially international students and higher-income renters want more than just a basic place to crash. They’re after comfortable, stylish student housing that helps them study well and feel at home.
Recent market reports show that demand for luxury Purpose-Built Student Accommodation (PBSA) has been growing rapidly, with investors excited about its potential and student rental prices steadily rising.
What the Data Says:
According to the Savills | European OpRE Investor Survey Report – 2025 62% of major investors now see PBSA as their favourite real estate sector. This shows strong confidence in student housing investment as a solid and profitable asset class.
Knight Franks' Q1 2025 UK Student Housing Update highlights annual rental growth of 4–5%, driven by demand for modern studio apartments, en-suite rooms, and premium shared flats. Plus, about 30% of full-time students are international, a key demographic willing to pay more for high-quality student accommodation.
Investment in UK PBSA hit £3.87 billion in 2024, up 14% year-on-year, clearly showing the student accommodation market is booming (source).
The Knight Frank & UCAS Student Accommodation Survey 2024, with feedback from over 70,000 students, found that 77% of PBSA residents are satisfied with their accommodation compared to 70% in private rentals. Importantly, 65% of students say the quality of accommodation can influence their university choice.
What Students Really Want from Premium Student Housing:
From research and experience, here’s our take on what stands out for luxury student accommodation:
High-quality finishes and durable materials that not only look great but last
Flexible flat/house layouts offering privacy and comfortable study zones
Wellbeing-focused design natural light, fresh air, and welcoming communal spaces
Smart technology features like fast Wi-Fi and smart security systems
Sustainable building solutions, as more students prioritise eco-friendly homes
Why It Makes Sense for Landlords & Developers:
Going luxury isn’t just about aesthetics it’s smart business for student property owners and developers:
Premium student accommodation can command higher rents compared to standard options, offering strong potential for increased rental income
Better designed student housing attracts longer term, more reliable tenants
Since accommodation quality influences student university choice, premium offerings give you a strong competitive advantage
Investors favour PBSA due to its status as a growing, stable property investment sector
How Inuti Interiors Can Help:
At Inuti Interiors, we can combine market knowledge with expert interior design to create student homes that stand out in the UK student housing market.
We deliver:
Fully furnished, move-in ready student homes
Stylish yet practical interiors tailored to student lifestyles
Custom designs that boost your property’s brand, appeal, and rental income
We would love to hear from you if you’re ready to upgrade your student accommodation and attract the premium market.
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